The Internet has brought many unique benefits to marketing, including low cost options in distributing information and media to a global audience. The public can access the Internet and research products, as well as purchase them, at any hour of any day or night.

Companies that use Internet marketing can also save money, because of a reduced need for a sales force. Overall, Internet marketing can help expand from a local market to national and international market places. Compared to traditional media, such as print, radio and TV, Internet marketing can have relatively low costings.

Internet marketing ties together creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing (SEO, SEM), e-mail marketing, affiliate marketing, interactive advertising and viral marketing.

Internet marketing does not simply mean 'building a website' or 'promoting a website'.